Website Redesign for AS Trailers
AS Trailers · 2026 · Web designer and developer
AS Trailers had a website. It just was not doing any work. Poor SEO, slow performance, and a visual identity that did not match the quality of what they build. I redesigned and rebuilt the entire site, writing the copy, designing the interface, and developing everything in Framer.
The problem
AS Trailers manufactures trailers and motorhomes. They had a website, but it was invisible in search, slow to load, and looked like it belonged to a different kind of company. The visual identity did not communicate the care that goes into their products. Potential buyers who found the site were not staying, and most were not finding it at all.
The problem was not the absence of a website. It was a website that was actively undermining the brand.
The decision
The starting point was credibility. A manufacturer of specialized vehicles earns trust through how they look before how they explain. I rebuilt the visual identity expression of the site around weight and precision: structured layouts, confident typography, and a palette that read as industrial without feeling cold.
I rewrote all the copy, organizing the site around the two product lines, trailers and motorhomes, with pages designed to inform and push toward contact. The goal was not to describe every product spec but to give a buyer enough confidence to reach out.
Development was done in Framer, keeping the build lean enough to load fast on slow mobile connections, important for a target audience of fleet buyers and transport operators who are often on the road.
The outcome
The rebuilt site launched into cold organic search with no advertising. Traffic went from near zero to 200 monthly visitors, and the product pages held a 34% click rate, meaning a third of all visitors went deeper into the catalog.
AS Trailers now has a digital presence that reflects the quality of what they build.
Website redesign for a Brazilian manufacturer of trailers and motorhomes. Previous site had poor SEO, weak performance, and no visual identity to speak of. Handled design, copywriting, and Framer development end to end. The rebuilt site went from near-zero traffic to 200 monthly organic visitors with a 34% product page click rate.